February 24th, 2009 by
This is an updated version of an earlier post.
We’ve all heard the expression “It’s not what you know, it’s who you know.”
In social media, who you know — or who knows you — can certainly make all the difference. That’s why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.
I recently witnessed first-hand the impact of having influential people promote my blog content. Social media guru Chris Brogan very generously tweeted my recent post Social Media Metrics Superlist and within hours my traffic had spiked. Another time, I noticed a spike in traffic to my Social Media Case Studies Superlist and soon discovered that two other digital media influentials- Steve Rubel and Joseph Jaffe – had promoted this post to their readers, accounting for much of it’s rising popularity. Justin Kownacki of Cafe Witness had a similar experience and dubbed this The Brogan Effect.
Want to build your own social media network more effectively?
We’ve put together a roundup of tools, resources and great advice to help you grow your network – in two groupings. The first group of links contain tools and advice on finding the people you want to connect with – colleagues and also those people who are the influentials in your areas. The second group serves up expert resources and advice to help you connect, build and nourish your network once you identify the right people.
If You Read This, Please Tweet This To Your Followers (just copy and paste the following into your Twitter bar): Ultimate How-To: Grow Your Social Media Network http://poprl.com/Klm