This is an image off of a t-shirt my husband John bought me as a joke from Despair.com. I thought it was pretty funny. It captures brilliantly the three behavioral disorders propelling the continued phenomenal growth of today’s most widely-trafficked social media sites. And the personality dysfunctional forces of Narcissism, ADHD, and Stalking that reside today’s in the fast growing area of social media.
As a social media practitioner I freely admitted to the ADHD, (not a bad trait for a multi-tasker). Narcisissim not so much, but I must admit I do like it when my posts are re-tweeted. ( I call it being informative.) But I didn’t get the Stalking category.
I do Now. I am a big fan of Chris Brogan and read his blog eagerly every morning as I drink my coffee. When I heard that his book “Trust Agents” needed a launch push and he offered to be a speaker for anyone willing to buy 200 books. I jumped at the chance. I pulled out my credit card and bam, I had 200 books.
Then the shock set in. How was I going to move 200 books? Well the Nashville tech community came to the rescue. Lynn Bennett at Stage Post Studios offered to host the event. Social Media Club of Nashville (who JTMarCom is donating some of the proceeds to) has helped promote the event with Jessica Murray and Georgia Cross of SMCNash helping any way they can. And most of all, Chris Brogan and his great mother Diane Brogan have helped pull this all together.
Below is our press release: Three days and counting. I am nervous and excited. We could not have done this without many fine people involved.
In their new New York Times best-selling book, “Trust Agents” co-authors Chris Brogan and Julien Smith make the case that the Internet has made it easier than ever to reach your customers. It’s less likely, however, that they’ll listen. Today, the most valuable online currency isn’t the dollar, but trust itself.
In the video streaming webinar, Brogan will discuss how social networks and personal connections have far more influence on consumers than a company’s marketing messages ever well –unless your business knows how to harness them. He will provide valuable insights on how to tap into the power of these networks to build your brand’s influence, reputation, and profits.
Brogan contends that trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation.
During the first two hours of the webinar (10 a.m. to 12 noon EST), Brogan will discuss how to build profitable relationships with trust agents and his six basic principles for becoming a trust agent yourself.
During the final hour of the webinar (12 noon to 1 p.m. EST), audience members will have the opportunity to pose questions to Brogan via phone, Twitter and email. He will respond to as many questions time permitting and will sign books for these individuals. Brogan’s book and a DVD of the webinar will also be available for purchase to all audience members through Authorsway.com.