According to a recent article on social media by the blogger HrBartender /Sharlyn Lauby , there are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”
Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It’s a great policy, though rather long.
One thing is certain — clients are asking for where to find examples of current policies used by all types of organizations. I was really excited when I came upon the best site I have found so far the : Online Data Base for Social Media put together by Chris Boudreaux. Chris has organized a pretty comprehensive social media policy database. The database currently has 106 policies with the policies being sorted by industry, organization and title. More are being added daily.
Among the companies whose social media policies are available on the site are About.com, the BBC, Dell, Dow Jones, Gartner, Microsoft, the Smithsonian Institution, the U.S. Air Force, Wal-Mart and Yahoo!
So if your organization is fretting about social media and you want to get them into the modern age, show them this site. And if your company already has a social media policy and wants to show it to the world, it can submit that policy for inclusion in the Social Media Governance database.
Does your company have a policy? If so please share.:)