I recently had someone delete me because I “overshare” information on Twitter. It got me thinking about the issue.
As an “information junkie” who gets paid to research breaking news for my company and our clients, I come across a great deal of information that I feel is interesting. I sometimes find it difficult to weed out my own interests and that of the audience involved.
My question is: “How often should I be posting messages onto these sites? Daily? Twice a day? Hourly?” Unfortunately, many people (myself included) post too often and abuse the airways. They send too many messages, which has two very negative effects.
First, you become an interruption rather than a welcome interlude. People who are following you and have your messages forwarded to their cell phone are constantly being interrupted by you. Now you’re a nuisance. According to Pam Lontos, president of PR/PR, a public relations firm based in Orlando, Florida and author of I See Your Name Everywhere.“ “The other problem is that search engines are designed to ignore these 140 character messages.”
However, there are strategic ways around that rule so that your 140 character messages become the alerts. The problem is that the search engines only allow a certain number of alerts per source, and it varies per search engine. If the search engines see too many messages coming from you during their standard interval period, they could flag you as a search engine spammer and lock you out.
So the best posting interval right now, in Pam’s opinion, is posting something every 48 hours, as that’s how long typically it takes for a message to be reported through search engines.
I will probably continue to post information I think is valuable but I will be more careful. What do you think?