Category Archives: Entrepreneurship

Confessions of an Oversharer

I recently had someone delete me because I “overshare” information on Twitter.  It got me thinking about the issue.

As an “information junkie” who gets paid to research breaking news for my company and our clients, I come across a great deal of information that I feel is interesting.  I sometimes find it difficult to weed out my own interests and that of the audience involved.

My question is: “How often should I be posting messages onto these sites? Daily? Twice a day? Hourly?” Unfortunately, many people (myself included) post too often and abuse the airways. They send too many messages, which has two very negative effects.

First, you become an interruption rather than a welcome interlude. People who are following you and have your messages forwarded to their cell phone are constantly being interrupted by you. Now you’re a nuisance.  According to Pam Lontos, president of PR/PR, a public relations firm based in Orlando, Florida and  author of I See Your Name Everywhere. “The other problem is that search engines are designed to ignore these 140 character messages.”

However, there are strategic ways around that rule so that your 140 character messages become the alerts. The problem is that the search engines only allow a certain number of alerts per source, and it varies per search engine. If the search engines see too many messages coming from you during their standard interval period, they could flag you as a search engine spammer and lock you out.

So the best posting interval right now, in Pam’s opinion, is posting something every 48 hours, as that’s how long typically it takes for a message to be reported through search engines.

I will probably continue to post information I think is valuable but I will be more careful. What do you think?

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LinkedIn: 37 Usage Tips You Need to Read

by Nacie Carson on April 28, 2010 · 12 comments

in Uncommon Vocation, featured

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Do you use LinkedIn? If you don’t then you may be missing out on the best social media opportunity out there today.

This weekend, I took another look at LinkedIn on the recommendation of Darren Rowse (@problogger). Like most people I know, I joined a few years ago, filled out my profile, and then never did anything else.

At the time, it appeared to me that Twitter and Facebook was where social media was at; I didn’t know too many people who did much with LinkedIn except to set their profiles up and then forget them.

Speaking of Twitter, why not connect with me there? @NacieCarson

So I was intrigued to hear that many of the most successful people I know use LinkedIn, and use it religiously. On a quest to figure out exactly how to make this networking tool work in a successful way, I started asking around.  The responses I got where overwhelming and incredibly informative.

I present them to you here, in the words of people who have had major success with this interesting networking tool, from lawyers to writers to PR moguls to small business owners. Have you figured out how to maximize your exposure and reap serious benefits? Share you tip!

(Oh, one thing I’m sure you’ll notice as you read through these is that groups are a big deal – think about joining my newest group on LinkedIn, The New Opportunists, and we can discover together just how they work!)

37 Tips for Absolutely Ruling LinkedIn from People Who Know

Here’s a great tip for journalists: The editors at magazines are always changing, but thanks to the search feature you can search by position and find the current name of the editor you’re looking for. I’ve built most of my editorial contact database this way–and have landed some assignments from getting the right contacts. –  from Kristen Fischer

Use LinkedIn as a platform for conversation. Get involved in groups, whether through posting of relevant articles as topics of discussion or by sharing expertise with the most appropriate group for your audience. – from Christopher G. Hill of Construction Law Musings

I’ve been using Linkedin for several years but it wasnt until January when I started a Linkedin group: Member ROI for Associations & Societies. There is gold in the groups if you use them right–provide lots of niche value and let your content be the promotion devise. Already have received one association speaking engagement as a result. – from Ed Rigsbee

I find that answering questions on LinkedIn helps my business stand out from the crowd. In a business consulting field like mine, potential clients either find us on LinkedIn or check out our profiles on LinkedIn on their way to deciding whether to work with us. By answering questions in my field, I get a chance to demonstrate expertise and make that lead more comfortable in working with us. – from Ben Lloyd of Amplify Interactive

Using LinkedIn has been a fascinating and rewarding experience for me. My recommendation are simplestart groups and answer questions. Starting a group is the best way to connect with like-minded people in your business. – from Ryan May

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The key is (after preparing a full detailed profile) joining appropriate groups in your area of expertise, following the discussions closely and making substantive, intelligent and novel contributions to the discussion. Maintain a blog; where your blog contains a substantive discussion of the subject, provide a link. Nothing unique to add? Say nothing. Thoughtful fresh contributions invariably creates separate links and dialogues with potential clients and colleagues with whom you can create collaborative business ventures. – from Jerome Kowalski of Kowalski Associates

The key to successful Linkedin use is harnessing the power of Groups. I currently run two LI Groups: one for a client: the Illinois State Council of Human Resource Executives and the other for my own PR practice on Social Media and Healthcare. I believe this is where you can take advantage of niches of common interests and leverage the best of LI. – from Chris Martin of Chris Martin Public Relations

Use keywords to make sure your profile is searchable and easily found. Keywords can be built into your profile and even your title. Obviously, don’t overdo it but include relevant keywords and phrases throughout. – from Sacha Cohen of Grassfield Media

Post updates on a regular basis (at least once a week) about your business or company, what you’re working on or an interesting tip related to your job or industry. I have found this has most kept me and my services top of mind with my connections. It’s important the tips are not spammy; they must be of value to your connections. – from Arden Clise of Clise Etiquette

Building connections is the key to maximizing LinkedIn. Want to know how to do it? Click people you’re connected to that would vouch for you. Go to the their profile and click “Connections.” Review the names listed under, “Other Connections.” Click names of the people you want to be connected to. Click “Get introduced through a connection” link on the right side of the page and choose the persons name you have in common. Its that simple. Keep doing this again and again and you’ll create yourself a great LinkedIn network. – from Gregg Murray of Website Blueprint

To send out news about your company, join Groups that target your audience, like Entrepreneurs or Attorneys. When you become a member of these groups you can submit press releases, event information, news articles, etc. to the group. The group also sends out a weekly email newsletter to its group members so all will see the information. Ive gotten several leads for my clients this way. – from Becky Boyd of Media First

My best tip would be to join your college alumni-related groups. I joined several of my Babson College alumni-related LinkedIn groups. As a result, I was able to recruit board members to the national nonprofit I run; gain visibility for my nonprofit by connecting with Babson Public Relations staff who wrote a blog article about a campaign we were running; and connect (and meet) directly with the Babson College President who is supportive of a formal collaboration between Babson and my nonprofit, Everybody Wins! USA. – from Rich Greif of Everybody Wins! USA

The New  Opportunists

Join LinkedIn Groups: After launching a new website and blog in late December, I knew that it would take search engines a while to crawl and digest the information, no matter how well the content was search engine optimized. In the interim, I decided to use LinkedIn Groups as a way to promote my website and blog.  I joined groups that were a good fit for legal public relations and attorney website content writing. I focused on a variety of topics such as LEGAL MARKETING, public relations, law and media, alumni networks and business owners and entrepreneurs in my geographic area.  In approximately seven weeks, the LinkedIn campaign has: Generated almost half of the traffic to the Legal Media Matters website, resulted in reprint requests for Legal Media Matters articles, triggered new connections with lawyers around the world, and produced business leads and inquiries about the legal public relations and content writing services. – from Geri Dreiling of Legal Media Matters

Once I joined professional groups on LinkedIn that were in my industry of interest and I started answering questions – I made a lot of good contacts. I had just been answering random questions in marketing and didn’t really connect with anyone. I got a lot more personal in the groups I participated in. – from Margot Chapman of Zoom Unlimited, Inc

Make sure that you are active on Linkedin. Do at least one new action item every day. This will make them appear on the front page of every person that they are connected to. This can be a recommendation, a connection or to change their status update. If they can’t think of something to say, they should come up with an inspirational quote. People will be reminded of them every time they see them on their home page of Linkedin. – from Patricia Ellis of On Target Career Coaching

The best thing one can do on LinkedIn is to join groups related to the industries you are trying to target. Answer and post questions, etc. By being a member of a group you connect without having a contacts email. The larger the group, the more contacts. – from Christine Taylor of JTMarCom

I use the groups feature in linked in to create and manage special interest groups of my customers. So if I have a number of customers interested in social media, I can put them in a group and update the entire group with links to relevant articles, observations, etc. It keeps me close to them on topics that are important to them and doesn’t fill up their email box with messages that don’t get read. – from Dan Kraus of Leading Results Inc

Use Linked in with the mind-set that you’re not communicating to a faceless stranger; approach people as you would face to face at a networking event or at your table at a luncheon. In approx 200 characters, establish common ground, tell them why you chose them, ask clearly for their help and distinctly what you are requesting. People respond well to requests for help or directions, but don’t like to feel obligated or pressured to do so.  Offer them to expand their network by connecting to you, give them your contact info and thank them. The results will show! – from Marie Guillot of ABACO International

LinkedIn is a social media tool for business, so it should be used like any social media tool – to build, maintain, and deepen real human relationships.  Comment on people’s updates, join groups, regularly ping past co-workers, and enjoy the contact with others.  Truly enjoying LinkedIn like any good networking experience has been helpful to me as I always have people who remember me if I need advice, have a friend out of work, etc.  Everyone is a person to me on LinkedIn – and do I meet some great people! – from Steven Savage

My favorite way to use LinkedIn is to focus on providing a tip in my unique niche every day. Providing useful, quirky or fun tips that speak to a certain unique niche will attract the attention of others. As a motivational speaker I have the opportunity to motivate with my words. Every day I post a Business/Life Renovation Tip. I now have a regular following for my tips and have booked business as the result of my tips. – from Michelle Neujahr

Social media is all about connecting people and helping one another. I have used Linked-In to connect valued suppliers to my consulting firm with one another, creating interactions where great synergies have occurred. Linked-In has also brought quality freelance experts to my company which translates to results for clients-all secured through simple inquires within the network. – from Jack Maholl of Wisdom Bridge Marketing

If you post a discussion in a group, make sure you respond to comments to that discussion. Not only will this show up in your activity, but it also helps you connect with people in that group and can sometimes lead to business. – from Taylor Ellwood of Imagine Your Reality

When crafting your profile, ask yourself that question: “What’s the value to others in connecting with me and my network?” A variation on that theme is this: “What do I bring to the table that is unique and valuable to others?” – from Catherine Bryers Breet of Arbez

Be brave, link in with contacts and connections from introductions from others- your business is only as big as your contact list. – from Alexis A. Moore of Survivors in Action

Ask and Answer Questions! Giving advice and asking for advice is the best way to get noticed and notice others. Unless you ask and answer questions your profile is simply hiding in the dark waiting for someone to “bump” into it. You have to give your opinion, even at the risk of giving advice that you’d normally charge for. Here’s what it did for me. It sold books! I use LinkedIn regularly both connecting with people and asking and answering questions. It made my book go from a non-starter into a world selling book. I answered a question about marketing, I saw book sales on Amazon. I answered a question about graphic design, I saw book sales on Amazon. I answered a question about PR, I saw sales on Amazon. I also received emails from people who said they liked my answers so they bought my book locally and wanted to connect with me via LinkedIn. – from Gary Unger

Next time you’re at a networking event, trade show or just making a new business call and want to make an impression after the fact here’s a suggestion: When you get back to the office look up the contact on LinkedIn and if he’s there send him a note saying how nice it was to meet him and ask him to link in with you. This will not only set you apart from everyone else but now every time you put something on LinkedIn your new contact will be aware of it. It makes more sense doing this than bringing the card back and putting it in your database and never doing anything with it again. – from John Sonnhalter

The best way to get the most out of LinkedIn is to join groups, once you’re a member of those groups: start discussions and participate in discussions (to share and establish your expertise), then connect and network with people you meet in those groups and discussions. – from Robert Wilson

Position yourself as a subject matter expert in whatever field you work or are interested in. Do this by joining a few and select special interest groups. Also, answer questions that are posted both in these groups and on the overall LinkedIn web site. – from Patricia Lenkov of Agility Executive Search LLC

I’ve had a lot of success using LinkedIns “Answers” section. Throughout the week I respond to questions others have about digital marketing and social media strategy. By doing this it has been a great way for me to get my foot in the door with businesses that need help leveraging the web. – from Jillian Koeneman of Freshlime Marketing

Research and sign up for Groups that will get you what you are looking for which is not necessarily the same as groups that you would normally think of. Be sure to utilize most of the (50) that you are allowed and continually post questions, ask for feedback on your product, marketing messages, etc. and be amazed how many professionals just want to help. – from Carl Restivo of Scare Me Not

Answer questions and share your expertise. Linkedin updates your network when you do, and also notes it when you receive a best answer. This has led to other Linkedin members who I don’t know, contacting me for advice, recommendations, etc, further building my network and leading to referrals. Additionally, my answers have been used in a few news articles/blogs, leading to hits and inquiries on/from my business’ website, which is typically linked to, in the article or blog. These links also increase your website’s popularity with the search engines, putting you and your business in front of more people. – from Bob Steinkamp of Finger Lakes Media Strategies

Be active — but be genuine. Take the time to reach out to individuals. Join groups. When you find a group posting that interests you, research the profile of the person who posted. Then respond personally. I’ve doubled the group size of the Social Media for the Blogger group on LinkedIn by using this very technique. Reaching out has also landed me an as a guest speaker for a regional presentation on Social Media. It works! A little effort to reach through the clutter and personally respond to an individual does wonders! – from Karen Emanuelson

The outlook tool bar from LinkedIN is one of the best values in networking. It allows you to see who you haven’t invited to connect with. The grab feature lets you turn anyone’s email auto signature into an address book entry. Furthermore the Dashboard is a great tool for helping you keep in touch as well as reminding you of who needs a reply and who doesn’t.  – from Chris Reed of CREED Improvements

I was able to land a freelance position as a social media consultant through the jobs section of Linked In. Now I use the group discussions on Linked In to promote my business as well as my client’s. – from Carrie Lee

By being active in the groups, I have collaborated with people in articles, exchanged links, and been featured in the Art Calendar Magazine, interviewed on Blog Talk radio. There have been many opportunities, I would say, it’s about building relationships, being able to ask for help and share my expertise to expand my own network. – from Mari-Lyn Harris

Each time I correspond with someone for the first time, I make sure to include a link to my LinkedIn profile and encourage everyone to go to LinkedIn for my references. I am humbled to have over 80 recommendations which help me stand out in the crowd and give potential clients the confidence to work with me. Potential clients and associates can read in people’s own words how their experience was working with me. As a mortgage broker this is especially important since my industry has been under attack for a few years. – from Gary Parkes of NorStar Mortgage Group

I found one of my largest clients through a relationship I created through LinkedIn. Using LinkedIn, I was able to grow my book of business 166% in one year. Being able to build relationships with Second Degree contacts has been so successful, that I have now created a company that trains other professionals how to prospect on LinkedIn. – from Darrah Courter of Rippling Effect

Have you had success with LinkedIn? Share it below!

Here’s to your Uncommon Life,

//

Healthcare: It Is Getting Personal Now

This is the first post under my new name, Christine’s Memes.  I would like to take credit for the name but my daughter Alex was the creator. (I am so proud).

According to Wikipedia A meme (pronounced /ˈmiːm/, rhyming with “cream”[1]) is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena.

My definition is a meme is anything I want to talk about. I changed the name so I could differentiate my personal blog posts versus my JTMarCom posts.   There will be duplication but I feel that this is a better format for more personal  thoughts and ideas.

My original thought for this first post was to talk about my learning curve in social media after being a traditional marketer for over twenty years.  My learning curve was no curve at all but a straight up rocket. And it has been a fantastic ride.

But all of a sudden life has gotten in my way.

So if you are squeamish stop now. 🙂

I  had to have a radical hysterectomy on March 8. And I was not happy about it. My hysterectomy included the removal of my uterus, ovaries and fallopian tubes.  Fortunately, I am finished with my child rearing. I have two wonderful daughters, Alexandra and Victoria  ( Alex and Tori.). Why the surgery? Well, I did what all smart women should do. Get a regular OBGYN check up and found out that I had an “unidentifiable mass”.

Yes, I was freaked out.  I was scared. But more than that, I was and am pissed! Our COBRA insurance runs out in a month.  An unidentified mass was the doctor’s way of saying it could be cancer, which means I cannot switch to the insurance company I planned to.  My mass was considered a pre-existing condition. The medical and insurance company had limited my choices.  I could not try alternative treatment because if it didn’t work I would not be covered at a later date. I have even been told that mentioning the word cancer in my blog could hurt me in obtaining insurance.

Why am I telling you all this? I need your help. How can we as the social media, marketing, public relations community address this issue? I am embarrassed to say I have been so busy building a business that I have not participated in the healthcare debate in our country.  I will take a guess that neither  have you.

I for one, plan to change that. Getting the GREAT news that I did not have cancer has given me a much needed wake-up call. I will no longer put up with mediocrity either within myself or others. I can bitch and moan or I can do something.  I will be doing research over the next few weeks, to see how I can be more involved. I do not care about political parties, red or blue.  I do care about my and my family’s future. The question is where do I start?

I know that the healthcare bill just passed. I want the details and I intend to get them. I am looking for sources….NOT political rhetoric.  Life is too short to be mired in useless words. Do you think getting the facts is possible?

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JTMarCom and Twitter for Business

Friday, November 27, 2009  |  Modified: Sunday, November 29, 2009, 5:00am CST

Businesses using Twitter to build brand, bring in customers

Nashville Business Journal – by Eric Snyder Staff Writer

 

James Yates, Nashville Business Journal
Mitzi Maynard, left, and Lori Paranjape of Redo Home and Design in Franklin update the store’s Twitter status. The retailer is an avid user of ‘micro-blogging.’

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Just as the image of Santa Claus has continuously evolved — from the skinny patron saint of Greece and Russia into today’s jolly-sized chimney diver — merchants have continued to find new ways of connecting their wares with the public.

This holiday season, many local retailers will continue reaching out to shoppers where they live — and via Twitter feeds, where they work, play or pick up grocercies.

Twitter is a free “micro-blogging” service that allows users to send bite-sized info blasts to subscribers, more commonly (or ominously, depending on your perspective) referred to as “followers.” Tweets can be sent or received via computers or smartphones.

Spurred by breathless media coverage and celebrity adopters like actor Ashton Kutcher and NBA player Shaquille O’Neal, Twitter has enjoyed exponential growth. According to eMarketer, more than 18 million American adults will have used the service this year, compared to 6 million users last year.

And while reports suggest Twitter’s growth may not be sustainable — up to 60 percent of users quit after one month, Nielsen Online said in April — many local retailers say you have to remember one thing: It works.

And it’s free.

“It is, by far, our best (return on investment),” said Lori Paranjape, a partner in Redo Home & Design in historic Franklin, citing a primary reason it has proven popular with retailers.

Lori immediately began “tweeting” when she joined the business in January, thinking the company might just put a toe in the water. No longer.

“When we get new inventory, we tweet. When we get an interesting new client, we tweet,” Paranjape said. “It’s just how we communicate.”

Paranjape said Redo got multiple clients, whom they had never previously met, via Twitter. When Redo joined A Shopping Soiree, a Franklin fundraiser for several local charities — an invitation they received via Twitter, of course — they tweeted. They’ve tweeted Christmas shopping tips and holiday gift guides.

She doesn’t, however, make the same mistake some retailers do; Paranjape’s advertising button isn’t always on.

“There’s consequences in the Twitter world,” Paranjape said. “It’s not all business.”

It may seem paradoxical. To receive messages via Twitter, you must sign up for them.

But they also want to be entertained, or innocently informed, not just sold to.

“There’s a kind of 9-to-1 rule,” said Christine Taylor, vice president of social media marketing for local firm JTMarCom. “You need to be marketing other people nine times more than you’re marketing yourself.”

Taylor said clients sometimes have a hard time wrapping their heads around the concept, but she used the example of a big-box store pointing a customer to another store if they don’t have a particular item in stock. Perhaps the competing store gets that sale, but the original business earned trust and built a relationship.

“You have to develop a relationship with your customer base,” Taylor said.

Even if it is transferred over a so-called social media, traditional advertising will be found out.

“We have a good b.s. radar,” Taylor said. “Traditional advertising is tuned out.”

Paranjape, tweeting for Redo under the account redodesign, promotes other events around Franklin, solicits advice from followers on things to do and offers moments of levity, as she did in response to a jogger that ran past the shop window: “Please stop jogging by our door. We get it. We should jog, too. At least say, ‘Hi.’ Don’t just fly by all exercisey.” (Paranjape also advertised this article, twice, tweeting on Nov. 23, “We’re awkwardly having our picture taken right now by the (Nashville Business Journal) for article about Twitter.”)

A quick perusal of Twitter reveals numerous Nashville businesses advertising everything from contests to coffee, including Dunn Bros Coffee, Fido, 12th and Porter and Sambuca, among others.

Taylor said some companies, particularly larger ones more entrenched with traditional, top-down advertising, find Twitter intimidating. While JTMarCom also advises several clients on how to wield their Twitter accounts, Taylor herself manages the accounts of nine clients, ranging from a pet food company to an executive coach. While that does negate a prime benefit for some retailers — the fact that Twitter is a free service — help from Taylor saves the businesses another, if less tangible, investment of time.

“You have to nurture it once you have it,” she said.

Rachel Lowe, owner of Two Elle, a boutique home and clothing store that recently moved into Green Hills’ Hill Center, feels no intimidation from Twitter.

With a love of writing, and an English degree from Columbia University, Lowe said she uses the Two Elle Twitter account, twoellerabbits, to reinforce the personalities of their sales staff.

“We would never just say, ‘This T-shirt came in,’ end of sentence,” Lowe said. “It always has to have a story behind it.”

Like Paranjape, Lowe said Twitter is her store’s most effective form of advertising. While she tweeted constant updates about the store’s relocation this summer, Lowe said the business didn’t run any print ads announcing the move.

As Paranjape put it, with Twitter, “We are our own press coverage.”


You can reach Eric Snyder at esnyder@bizjournals.com or 615-846-4254.


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Examples of Social Media Policies

According to a recent article on social media by the blogger HrBartender /Sharlyn Lauby , there are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”

Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. IBM, for example, has published their social media guidelines publicly for anyone to read. It’s a great policy, though rather long.

One thing is certain — clients are asking for where to find examples of current policies used by all  types of organizations. I was really excited when I came upon the best site I  have found so far the : Online Data Base for Social Media put together by Chris Boudreaux.  Chris has organized a pretty comprehensive social media policy database. The database currently has 106 policies with the policies being sorted by industry, organization and title. More are being added daily.

Among the companies whose social media policies are available on the site are About.com, the BBC, Dell, Dow Jones, Gartner, Microsoft, the Smithsonian Institution, the U.S. Air Force, Wal-Mart and Yahoo!

So if your organization is fretting about social media and you want to get them into the modern age, show them this site.  And if your company already has a social media policy and wants to show it to the world, it can submit that policy for inclusion in the Social Media Governance database.

Does your company have a policy? If so please share.:)

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I stalked Chris Brogan:)

T-shirtThis is an image off of a t-shirt my husband John bought me as a joke from Despair.com. I thought it was pretty funny.  It captures  brilliantly the three behavioral disorders propelling the continued phenomenal growth of today’s most widely-trafficked social media sites. And the personality dysfunctional forces of Narcissism, ADHD, and Stalking  that reside today’s in the fast growing area of social media.

As a social media practitioner I freely admitted to the ADHD, (not a bad trait for a multi-tasker). Narcisissim not so much, but I must admit I do like it when my posts are re-tweeted. ( I call it being informative.) But I didn’t get the Stalking category.

I do Now. I am a big fan of Chris Brogan and read his blog eagerly every morning as I drink  my coffee. When I heard that his book “Trust Agents” needed a launch push and he offered to be a speaker for anyone willing to buy 200 books. I jumped at the chance.  I pulled out my credit card and bam, I had 200 books.

Then the shock set in. How was I going to move 200 books? Well the Nashville tech community came to the rescue.  Lynn Bennett at Stage Post Studios offered to host the event. Social Media Club of Nashville (who JTMarCom is donating some of the proceeds to) has helped promote the event with Jessica Murray and Georgia Cross of SMCNash helping any way they can. And most of all, Chris Brogan and his great mother Diane Brogan have helped pull this all together.

Below is our press release: Three days and counting. I am nervous and excited. We could not have done this without many fine people involved.

It’s not too late to sign up HERE for the live portion of the event and if you live elsewhere please tune in HERE to the  Free Video Web Cast provided by Author’s Way.

RELEASE

In their new New York Times best-selling book, “Trust Agents” co-authors Chris Brogan and Julien Smith make the case that the Internet has made it easier than ever to reach your customers.  It’s less likely, however, that they’ll listen.  Today, the most valuable online currency isn’t the dollar, but trust itself.

In the video streaming webinar, Brogan will discuss how social networks and personal connections have far more influence on consumers than a company’s marketing messages ever well –unless your business knows how to harness them.  He will provide valuable insights on how to tap into the power of these networks to build your brand’s influence, reputation, and profits.

Brogan contends that trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships.  As a result, they wield enough online influence to build up or bring down a business’s reputation.

During the first two hours of the webinar (10 a.m. to 12 noon EST), Brogan will discuss how to build profitable relationships with trust agents and his six basic principles for becoming a trust agent yourself.

During the final hour of the webinar (12 noon to 1 p.m. EST), audience members will have the opportunity to pose questions to Brogan  via phone, Twitter and email.  He will respond to as many questions time permitting and will sign books for these individuals.  Brogan’s book and a DVD of the webinar will also be available for purchase to all audience members through Authorsway.com.

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100 Terrific Twitter Feeds for Young Entrepreneurs

http://www.selectcourses.com/

Twitter is an excellent resource for learning, especially those who are building a business. You can learn about marketing, news, and more, and see what other successful young entrepreneurs are up to. Check out this list to find 100 feeds young entrepreneurs should watch on Twitter.

Groups

These groups on Twitter cater to young entrepreneurs.

  1. Mediabistro: Mediabistro is a great community for news, opportunities, and more for media professionals.
  2. @yeos: If you’re a young entrepreneur in Sweden, be sure to follow @yeos to learn about networking, inspiration, and idea exchanging.
  3. @texasventures: Texas Ventures is an entrepreneur network and student organization for Texans.
  4. #yep: Tweeters taking part in #yep are young entrepreneurs and professionals on Twitter.
  5. the_pitch: You can learn a good deal about pitching from this contest for entrepreneurs.
  6. @thestartupeu: @thestartupeu represents a group that supports startups, entrepreneurship, venture capital, and more.

News & Advice

Follow these Twitter feeds to find news, advice, and more.

  1. @EntMagazineAmy: Amy Cosper is the editor in chief of Entrepreneur Magazine.
  2. @guykawasaki: Check out Guy Kawasaki for news in business and more.
  3. @digg_frontpage: Find out what’s on the Digg front page from this Twitter bot.
  4. @smallbusiness: Follow @smallbusiness to get updates on small business news.
  5. @entrepreneurpro: Follow Ben Lang’s Twitter to learn about teen entrepreneurs.
  6. @JohnChow: John Chow is a great person to follow if you’re interested in learning how to make money blogging.
  7. @WebWorkerDaily: Follow WebWorkerDaily, and you’ll learn about better using the web for work.
  8. @ginatrapani: Gina Trapani is the founder of Lifehacker, and guru of all things productivity.
  9. @JasonCalacanis: Jason Calacanis shares news and more about social media, blogs, and online entrepreneurship.
  10. @StartupGuru: Brian Tsuchiya’s feed is full of useful startup news links.
  11. @IncMagazine: Follow @IncMagazine, a magazine for entrepreneurs.
  12. @College_Mogul: @College_Mogul reports on startups, entrepreneurship, innovation, and technology.
  13. @EntMagazine: Follow Entrepreneur Magazine on Twitter here.
  14. @barefoot_exec: Carrie Wilkerson aims to educate, empower and encourage entrepreneurs young and old.
  15. @wiredmag: Get the official news feed of Wired magazine here, especially useful if you’re a young entrepreneur into technology.
  16. @onstartups: Read about startups from the founder and CTO of HubSpot.
  17. @teenbizcoach: Check out Shonika Proctor’s feed to learn how to use your talents for business.

Marketing

If you’re interested in learning how to better market and brand your business, be sure to check out these Twitter feeds.

  1. @zappos: Follow @zappos to learn a thing or a thousand about good customer service and marketing.
  2. @missrogue: Tara Hunt is a great person to follow if you’d like to learn about marketing that works.
  3. @mashable: @mashable will help you make sense of the social web.
  4. @chrisbrogan: Chris Brogan is the president of New Marketing Labs, a social media agency and education company.
  5. @adbroad: Helen Klein Ross shares information about social media and more.
  6. @WillieCrawford: Willie Crawford is an excellent resource for learning about Internet marketing.
  7. @eMarketing_Tips: Get tips for emarketing, social media, and more from @eMarketing_Tips.
  8. @problogger: Follow Darren Rowse to learn how you can more effectively use your blog as an entrepreneur.
  9. @nichelady: On @nichelady’s feed, you’ll learn how to make payday come every day.
  10. @smmguide: Social Media Guide shares information about social media marketing.
  11. @darrenmonroe: Darren Monroe shares lots of tweets about leadership and web marketing.
  12. @marketingwizdom: Follow Robert Clay to learn about low risk/high return marketing strategies.
  13. @adhustler: @adhustler is all about affiliate marketing.
  14. @wbaustin: Bill Austin shares news from Internet marketing and beyond.
  15. @oudiantebi: Oudi Antebi is a social marketing expert and entrepreneur.
  16. @MrSocial: Mr. Social is a marketing guru and social media expert.
  17. @ScottAllen: Scott is an expert in social media, and loves to help entrepreneurs.
  18. @TYSONtheQUICK: Tyson is a marketing student and COO of Meisab Labs.
  19. @Debbas: Check out Debbas to learn about promotional items and printing from a professor of marketing.
  20. @brianadrian: Read Brian Adrian’s tweets to learn about social media and web 2.0 marketing.
  21. @DiyanaAlcheva: Diyana is a marketing specialist and Internet network marketing business coach.
  22. @danschawbel: Dan Schawbel of Personal Branding Blog will help you brand yourself and your business.
  23. @BrandKarma: Check out @BrandKarma to learn about branding for your business.

Coaches

Follow these business and life coaches who can help you get a better handle on what you’re doing.

  1. @sacca: Christ Sacca offers advisement to startups.
  2. @mariaandeos: Check out Maria Anros to learn how to attract a following and new clients.
  3. @socrates_soc: Socrates is an Internet marketing expert and coach.
  4. @MariSmith: Mari Smith is a friendly social media trainer that loves to help others grow their business.
  5. @RonDavies: Follow Ron Davies to get coached in making the most of Twitter.
  6. @AndrewWindham: Andrew Windham is a professional speaker, entrepreneurial and business coach, and more.
  7. @GabeStrom: GabeStrom is a coach inspired to help you reach your full potential.
  8. @Rob_Moshe: Rob Moshe is a life success coach that can help you with attraction marketing.

Entrepreneurs

Get inspiration, ideas, and more from these entrepreneurs on Twitter.

  1. @randfish: Rand Fishkin is the CEO of SEOmoz, a search optimization and Internet marketing firm.
  2. @richardbranson: Chairman of Virgin Group, Richard Branson is one of the most recognizable and successful entrepreneurs on Twitter.
  3. @boutiquegirl: Maiken Jepsen is a work at home mom, designer, and the owner of a boutique clothing shop.
  4. @RobMcNealy: Rob McNealy is full of inspiration for new entrepreneurs.
  5. @tferriss: Tim Ferriss is the author of #1 NY Times bestseller The 4-Hour Workweek.
  6. @kevinrose: This founder of Digg is full of random ideas.
  7. @r27: Rajesh Pancholi owns and operates the creative UK studio known as R27 Creativelab.
  8. @TEDchris: Chris Anderson and his organization share ideas worth spreading.
  9. @tonyrobbins: Get inspired by @tonyrobbins.
  10. @teenceo: Patricio Quezarda shares the details of being an emerging teen CEO and digital media mogul.
  11. @StaceyMonk: Stacey Monk is an entrepreneur and dogooder.
  12. @calbucci: Marcelo Calbucci is the founder and CTO of Sampa.
  13. @IncSpring: Wes Wilson’s IncSpring is a social marketplace for entrepreneurs.
  14. @stanleytang: @stanleytang is a 16 year old internet entrepreneur and best-selling author.
  15. @davesnyder: Check out Dave Snyder to learn about search and social media marketing.
  16. @sumaya: @Sumaya is a founder of The Cultural Connect, and has been recognized by Business Week as a top young entrepreneur.
  17. @nlw: Nathaniel Whitmore is the founder of Assetmap.org and a founding organizer of Change.org.
  18. Jeremy Schooley: Jeremy Schooley is the COO at Digital Labz.
  19. @gotmelik: Melik Yuksel is a 14 year old blogger, web and graphic designer, and entrepreneur.
  20. @sundaycosmetics: Beverly Davis is the entrepreneur behind Sunday Cosmetics.
  21. @rseanlindsay: Sean Lindsay wears the hats of entrepreneur, creator, connector, technologist, and builder.
  22. @darbydarnit: Petri Darby is the “Chief Darn Officer.”
  23. Joann Sondy: Joann is a seasoned entrepreneur and owner of Creative Aces.
  24. @netgeek06: Thomson Chemmanoor is the founder of Digital Labz.
  25. @chrispund: Chris Pund writes a blog for young entrepreneurs and even manages two web-based companies of his own.
  26. @RickM: Rick Myers is the founder and CEO of Talent Zoo.

Finance & Venture Capital

These Twitter feeds will teach you about economics and funding.

  1. @freakonomics: Get more of the goodness found in the Freakonomics blog from @freakonomics.
  2. @mintdotcom: Learn about finance, money tips, and more from Mint.
  3. @turbotax: Check out Turbo Tax to get the tax help every young entrepreneur needs.
  4. @planetmoney: @planetmoney will help you get a handle on the global economy.
  5. @vctips: Get a look into the minds of venture capitalists from @vctips.

Blogs & Writers

Check out these Twitter feeds to find excellent advice from bloggers and writers concerned with young entrepreneurs.

  1. @YoungGoGetter: @YoungGoGetter will keep you up to date on the latest for young entrepreneurs.
  2. @Retireat21: This blogger is all about helping young entrepreneurs make money online.
  3. @TPEntrepreneur: The Toilet Paper Entrepreneur will help you go from aspiring young entrepreneur to industry leader.
  4. @socialentrprnr: If you’re an entrepreneur focused on social change, be sure to check out @socialentrprnr.
  5. @yarostarak: Yaro is a professional blogger full of advice for bloggers and Internet marketers.
  6. @garyvee: Check out @garyvee to see how social media can improve your business.
  7. @shoemoney: Jeremy Schoemaker is a blogger that can help you learn how to make money with your blog.
  8. @Gladwell: Malcolm Gladwell’s Twitter will have you always thinking about success.
  9. @venturehacks: @venturehacks aims to be a business school for entrepreneurs.
  10. @MattWilsontv: Matt Wilson supports entrepreneurs under 30.
  11. @doshdosh: @doshdosh is a great resource for Internet marketing and making money online.
  12. @copyblogger: Brian Clark will teach you about new media content.
  13. @thebizguy: Find tweets from Adam, a cofounder of YoungEntrepreneur.com on @thebizguy.
  14. @penelopetrunk: Follow Penelope to learn about the intersection of work and life.
  15. @ramit: Ramit Sethi of I Will Teach You to Be Rich and PBWiki is a goldmine of knowledge for young
  16. entrepreneurshttp://www.selectcourses.com/blog/2009/100-terrific-twitter-feeds-for-young-entrepreneurs/