Category Archives: Facebook Fan Pages

Five Reasons to Use Social Media

If you’re on the fence about using social media websites like Twitter or Facebook to help brand yourself or your company, you’re not alone. While formal social media training may help your marketing strategy in the long run, these tips should give you a basic understanding of social media benefits and how a strong social media presence can greatly increase ROI and brand awareness.

While thousands of companies are already on the social media bandwagon, it’s never too late to start your social media efforts. Five key reasons to use social media include:

Whether you have four or 40 years of experience, social media allows you to brand yourself as an industry expert. By offering compelling content, relevant links and substantial statistics, you’ll create a following of loyal enthusiasts. The benefit of followers? The more you have, the more likely it is that they’ll repost or link to your content. In other words, they’ll do your marketing for you.

More than likely, you have at least one customer using social media. If you’re not there to promote your products or services, you’re missing a big opportunity to establish yourself and your brand. If you’ve launched print marketing campaigns in the past, it’s time to extend your reach to your potential customers who spend time online, specifically on popular social media websites.

  • Your Competitors are There

If knowing that your current and potential customers are using social media doesn’t motivate you to start a social media campaign, perhaps the fact that your competitors are there to steal them away, will.  Without a substantial social media presence, you’re losing branding opportunities to other companies who are active and take the time to craft fresh content on a regular basis. They might even have blogs with hundreds (or thousands) of followers.

  • Reputation Management

Companies are recognizing the impact that social media has on building relationships and communicating to wide audiences. By engaging users via internal communications, education and charitable pages, businesses have been able to expand their reach and create or repair reputations. Many companies have used social media for damage control; when bad press threatens sales and public perception, social media is often the first place a marketing team goes to reach a wide audience – instantly.

  • Smartphones Make it Easy

Through smartphones, you have the ability to reach your audience anytime, anywhere. Consumers can opt to receive instant messages from your social media platforms, as well as watch your commercials and download mobile apps. The technology in smartphones continues to improve, thus opening up even more opportunities for you to reach customers.

Once you initiate your social media campaign, make sure to rotate your content regularly; you need to keep your viewers interested and position yourself or your company as the go-to expert in your industry. Before long, you could develop a substantial following and garner national (even global) interest in your knowledge, products or services.

This guest post was provided by University Alliance and submitted on behalf of University of San Francisco.  In addition to social media training, USF also offers other digital marketing courses such as SEO training, mobile marketing, and more which are all taught by leading industry experts.

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Facebook for FanPage Changes

This was a post featured in Tire Review Magazine(http://www.tirereview.com/Article/84578/big_changes_at_facebook.aspx)

I’ve been bemoaning for some time the fact that Facebook Fan Pages could not become fans of other Fan Pages. You had to use your personal profile to make comments on brand Fan Page walls. I guess many others shared my opinion.

Facebook instituted some major changes this month, and the best one in my opinion: Fan Page administrators are now able to communicate as the “Page” (as opposed to as a person) to post content and “likes” on other Fan Pages.

For instance, if you’re a tire dealer with a Facebook Fan Page and you would like to post a comment or photo on the Fan Page of a target group, say a local off-roading enthusiast group, you can now do so as the tire dealership and not as yourself. Essentially, Facebook has made it much easier for business-to-business networking.

[Of course, if you still want to add your personal “like” to a Fan Page, feel free.]

I can think of several types of Facebook groups that a tire dealer would want to communicate with – auto racing enthusiasts, professional women’s groups, a local trucking fleet, local community groups, local school districts, etc.

Another great development for all of you Fan Page administrators out there is user notification. Previously, one had to use a third part application to be notified of a fan commenting on our page.

Now you can get instant notifications on-site or by email. This is key because if a fan posts a positive (or negative) comment or asks a question, you want to respond immediately. Likewise, if a fan posts something that is obscene or clearly inappropriate, you want to see it immediately and take it off.

One thing I’m worried about in regards to the new look of Facebook is the picture rotation at the top of the page. It’s nice but could be a problem if someone posts an inappropriate photo; everyone will see it immediately front and center. It just means that you will need to be more vigilant than ever in regularly checking your pages.

Stay tuned as someone will probably develop an application to give us administrators more control over this new feature.

One of the other changes to note is the demise of FBML and the use of iframes. This will give Facebook Fan Pages the ability to work more like a traditional website.

Here are a few resources that I am using:

1. Facebook Page redesign: 10 things admins should do RIGHT NOW.

2. How to create iframe applications by Hyperarts.

3. How to create the perfect Fan Page.  This discussion has been going on since 2009 so scroll to the bottom.

Don’t need a Facebook Fan Page? Think again….

• There are now 149 million Facebook users in the U.S., and 70% of them use Facebook on a daily basis.

• 40% of Facebook users are 35 years or older.

• 55% of Facebook users are women and 45% are men.

For more information see about this data:  http://www.slideshare.net/360digitalinfluence/facebook-state-of-the-union