If you’re on the fence about using social media websites like Twitter or Facebook to help brand yourself or your company, you’re not alone. While formal social media training may help your marketing strategy in the long run, these tips should give you a basic understanding of social media benefits and how a strong social media presence can greatly increase ROI and brand awareness.
While thousands of companies are already on the social media bandwagon, it’s never too late to start your social media efforts. Five key reasons to use social media include:
- Brand Yourself as an Expert
Whether you have four or 40 years of experience, social media allows you to brand yourself as an industry expert. By offering compelling content, relevant links and substantial statistics, you’ll create a following of loyal enthusiasts. The benefit of followers? The more you have, the more likely it is that they’ll repost or link to your content. In other words, they’ll do your marketing for you.
- Your Customers are There
More than likely, you have at least one customer using social media. If you’re not there to promote your products or services, you’re missing a big opportunity to establish yourself and your brand. If you’ve launched print marketing campaigns in the past, it’s time to extend your reach to your potential customers who spend time online, specifically on popular social media websites.
- Your Competitors are There
If knowing that your current and potential customers are using social media doesn’t motivate you to start a social media campaign, perhaps the fact that your competitors are there to steal them away, will. Without a substantial social media presence, you’re losing branding opportunities to other companies who are active and take the time to craft fresh content on a regular basis. They might even have blogs with hundreds (or thousands) of followers.
- Reputation Management
Companies are recognizing the impact that social media has on building relationships and communicating to wide audiences. By engaging users via internal communications, education and charitable pages, businesses have been able to expand their reach and create or repair reputations. Many companies have used social media for damage control; when bad press threatens sales and public perception, social media is often the first place a marketing team goes to reach a wide audience – instantly.
- Smartphones Make it Easy
Through smartphones, you have the ability to reach your audience anytime, anywhere. Consumers can opt to receive instant messages from your social media platforms, as well as watch your commercials and download mobile apps. The technology in smartphones continues to improve, thus opening up even more opportunities for you to reach customers.
Once you initiate your social media campaign, make sure to rotate your content regularly; you need to keep your viewers interested and position yourself or your company as the go-to expert in your industry. Before long, you could develop a substantial following and garner national (even global) interest in your knowledge, products or services.
This guest post was provided by and submitted on behalf of University of San Francisco. In addition to social media training, USF also offers other digital marketing courses such as SEO training, mobile marketing, and more which are all taught by leading industry experts.