Tag Archives: facebook

Beauty: The Southern Living Showcase Home

I believe Social Media Club in Nashville is one of the most worthwhile things I choose to participate in.  Georgia Cross and Leah Mackey have done a great job with speakers and programs that help the social marketing professional and of course the networking is the best part. I always learn something new or meet someone I can learn from.

One such meeting was completely different.  It was held at The Southern Living Showcase Home at 913 Dorset Drive, Brentwood. Nancy McNulty publicist for the Nashville Southern Living Showcase Home and #smcnash member invited the social media club for a pre-tour opening.

One of Nashville’s top homebuilders, Castle Homes, has partnered with over a dozen of the area’s top interior designers and decorative artisans to create a French Country style, 4,926 sq ft. home with the latest design trends, green energy and technology with LP Building Products as the presenting sponsor.

Now not too many people may be in the market for a $1.2 million dollar home but most of us are looking for million dollar ideas and this home was filled with them.

From the elegant entrance I expected a stuffy “Brentwood Box” interior, boy was I wrong.  The home was definitely created with livability and entertaining in mind.  From the open floor plan that begged for a party to the covered porch with gas fireplace and HDTV that could be opened to the outside., designer Kristen Finney did a great job.  I especially loved the open layout to the kitchen with large “Calcutta Gold” marble work surfaces and the Sub-Zero refrigerator/freezer towers.

Each room is different but gives a sense of the whole.  Artwork by York & Friends Fine Art Gallery, www.ronyorkart.com,  lined the walls giving color and vibrancy to a neutral palette  At first all I could think of was dirty little finger prints until I realized all the furnishings and fabrics were made for rough and tumble family play.

One of my favorite things is the ability to control the home from an iPad. Off the foyer you will find the latest in InfinityEdge wall touchscreen system technology which can be run via an iPad – download the app. and go! (ACE Technologies of Brentwood/www.acealarms.com, 615-370-1600)

In the market for a new home or not, get out to the show!  You will not only get some great design ideas but you will be benefiting The Ronald McDonald House charities. Be sure you check-in on Facebook or Foursquare and Book From Birth Middle Tennessee will donate a book to Ronald McDonald House Nashville.  The home is open daily from 11 a.m. until 7 p.m. until Nov. 6.

For more information: http://www.castlehomes.com.



Facebook for FanPage Changes

This was a post featured in Tire Review Magazine(http://www.tirereview.com/Article/84578/big_changes_at_facebook.aspx)

I’ve been bemoaning for some time the fact that Facebook Fan Pages could not become fans of other Fan Pages. You had to use your personal profile to make comments on brand Fan Page walls. I guess many others shared my opinion.

Facebook instituted some major changes this month, and the best one in my opinion: Fan Page administrators are now able to communicate as the “Page” (as opposed to as a person) to post content and “likes” on other Fan Pages.

For instance, if you’re a tire dealer with a Facebook Fan Page and you would like to post a comment or photo on the Fan Page of a target group, say a local off-roading enthusiast group, you can now do so as the tire dealership and not as yourself. Essentially, Facebook has made it much easier for business-to-business networking.

[Of course, if you still want to add your personal “like” to a Fan Page, feel free.]

I can think of several types of Facebook groups that a tire dealer would want to communicate with – auto racing enthusiasts, professional women’s groups, a local trucking fleet, local community groups, local school districts, etc.

Another great development for all of you Fan Page administrators out there is user notification. Previously, one had to use a third part application to be notified of a fan commenting on our page.

Now you can get instant notifications on-site or by email. This is key because if a fan posts a positive (or negative) comment or asks a question, you want to respond immediately. Likewise, if a fan posts something that is obscene or clearly inappropriate, you want to see it immediately and take it off.

One thing I’m worried about in regards to the new look of Facebook is the picture rotation at the top of the page. It’s nice but could be a problem if someone posts an inappropriate photo; everyone will see it immediately front and center. It just means that you will need to be more vigilant than ever in regularly checking your pages.

Stay tuned as someone will probably develop an application to give us administrators more control over this new feature.

One of the other changes to note is the demise of FBML and the use of iframes. This will give Facebook Fan Pages the ability to work more like a traditional website.

Here are a few resources that I am using:

1. Facebook Page redesign: 10 things admins should do RIGHT NOW.

2. How to create iframe applications by Hyperarts.

3. How to create the perfect Fan Page.  This discussion has been going on since 2009 so scroll to the bottom.

Don’t need a Facebook Fan Page? Think again….

• There are now 149 million Facebook users in the U.S., and 70% of them use Facebook on a daily basis.

• 40% of Facebook users are 35 years or older.

• 55% of Facebook users are women and 45% are men.

For more information see about this data:  http://www.slideshare.net/360digitalinfluence/facebook-state-of-the-union

Farmers Rock Social Media!

I am very fortunate to be working with Alliance Tires Americas, Inc., a client in the agriculture industry; not only because they have wonderful products and are great folks, but because my own personal interests are satisfied. You see, my husband John and I have a family farm in west Tennessee. The farm has been in my husband’s family since 1870 but we are “new’ to the farming business.  So I am learning a lot from participating in forums and social media sites for Alliance Tire.  For example, I learned recently that because we have 100 acres or less we are considered “hobby farmers.”  That’s OK with me. We have a great deal to learn.

It may be a surprise to some of you that agriculture professionals and farmers in America are quite advanced in using social media and other public forum sites to promote themselves and their interests.  The Ag Chat foundation sponsors a question and answer session every Tuesday night from 7-9pm EDT using the twitter hashtag #agchat.  Almost every Farm Bureau offers classes teaching social media to their constituents.

Why?  Because farmers want you to know where your food comes from.  They want you to know the faces behind your gallon of milk or carton of eggs. Farming is not easy. It is hot, dirty, and expensive and totally under appreciated.  But individuals like Troy Hadrick and Advocates for Agriculture, and organizations like AEM, Association of Equipment Manufactures (AEM is looking for someone to recognize as the ‘Advocate for Agriculture” at their annual meeting.  Other examples on Facebook include: Indiana Dairy, Farmer Showcase and Farm Journal.

Do you know where your food comes from? Do you care? Who do you know that is a great “Advocate for Agriculture?” Tell us your story.  It is important!


Confessions of an Oversharer

I recently had someone delete me because I “overshare” information on Twitter.  It got me thinking about the issue.

As an “information junkie” who gets paid to research breaking news for my company and our clients, I come across a great deal of information that I feel is interesting.  I sometimes find it difficult to weed out my own interests and that of the audience involved.

My question is: “How often should I be posting messages onto these sites? Daily? Twice a day? Hourly?” Unfortunately, many people (myself included) post too often and abuse the airways. They send too many messages, which has two very negative effects.

First, you become an interruption rather than a welcome interlude. People who are following you and have your messages forwarded to their cell phone are constantly being interrupted by you. Now you’re a nuisance.  According to Pam Lontos, president of PR/PR, a public relations firm based in Orlando, Florida and  author of I See Your Name Everywhere. “The other problem is that search engines are designed to ignore these 140 character messages.”

However, there are strategic ways around that rule so that your 140 character messages become the alerts. The problem is that the search engines only allow a certain number of alerts per source, and it varies per search engine. If the search engines see too many messages coming from you during their standard interval period, they could flag you as a search engine spammer and lock you out.

So the best posting interval right now, in Pam’s opinion, is posting something every 48 hours, as that’s how long typically it takes for a message to be reported through search engines.

I will probably continue to post information I think is valuable but I will be more careful. What do you think?